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Vodafone steps up the development of consumer networking

2017-12-12

Paul Lambert, a senior European analyst at Ovum, said Vodafone's first major step towards consumer networking was the most consistent and targeted service that European operators have so far been outside the smart home and automotive sectors. Despite the lack of innovation in the types of equipment and services provided, Vodafone has demonstrated a coherent approach to designing and developing new consumer services that take advantage of Vodafone's mobility advantage, thanks to its latest consumer-connectivity strategy.

Moreover, Vodafone's willingness to give up a certain degree of control to expand its consumer-networking ecosystem is crucial to success by opening up programs such as online marketing to IoT developers.

Vodafone opens a series of consistent consumer networking services Demonstrating the value of other connected devices other than smartphones can be a key to new services that encourage consumers to use the Internet. Although the type of equipment currently being introduced by Vodafone is somewhat mediocre, and it is provided by other vendors, but its consumer-goods networking products have the advantage of its marketing and consistency approach, which can be positioned and traceable as a common feature of all these devices, and use the carrier's mobile network to provide a wide range of coverage

The coverage is larger than Bluetooth and WiFi technologies. The core of Vodafone's strategy is to leverage its mobile network advantages over its fixed-network capabilities, as its peers in the Smart home field do, Vodafone offers a simple slogan that conveys the specific value that all services can offer: "If you can tell that everything you love is safe?" "Vodafone offers services that are easy to set up and use."

 "V by vodafone" application enables users to register products by scanning the QR codes on the device packaging and to add monthly fees to their existing Vodafone mobile accounts, thereby avoiding the need for users to be able to enjoy services through the configuration or registration process. These services use $literal technology rather than the carrier's recently launched Nb-iot Network, and its pricing approach is easy to understand. Although the price is not cheap, it is based on the proven cost of equipment plus the habit of consumers paying monthly mobile bills. In Britain, for example,

Consumers will need to spend £ 80 (US $105.84) to buy a car tracking and analysis equipment, and then pay £ 4 ($ 5.29) a month for the cost of using a baggage-tracking device for £ 60 (US $79.37), with a monthly cost of GBP 3 (US $3.97). These services will be settled on the user's monthly bill, which may make Vodafone a more specialized supplier because consumers do not need to open new settlement relationships. While these prices may be high, prices may change as Vodafone adjusts to market responses. Based on a single  "v-sim" monthly fee binding multiple devices may be a way to develop pricing strategies.

In addition to the UK, these services are now available in Germany, Italy and Spain. It is essential that telecommunications operators demonstrate their ability to collaborate with other participants in the Internet value chain and to adopt an open and cooperative approach to building partnerships. Vodafone has also taken the right approach in this regard, not only to outsiders, but also to work with equipment manufacturers to provide part of their V by Vodafone services. Vodafone is also planning to launch an online product market for IoT developers in 2018, which will expand the customer's range of product choices.

Vodafone's IoT Sim, V-sim, will be sold through third-party retailers next year, which will expand its sales beyond Vodafone's retail outlets. Paul Lambert said that in order to compete effectively with dedicated consumer-networking providers, both smart home and IoT devices, telecom operators need to differentiate between price and quality of experience, and to launch effective marketing in their vast existing user base. The response of the market to Vodafone's latest consumer-device networking services will be a good indication of how other telecom operators can perform in this area.

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